100M accounts
The three-year objective: a worldwide community recording its lives, knowledge and experiences. This is a target, not a claim about users today.
For investors · Seed
Genacy is a consumer subscription: trusted storage for a person's whole life, a digital twin trained on it, and a family who keep both after the person dies. Working product, one founder, built for under A$3,000. This page is the plain version, with every figure sourced and the arguments against us included.
The founder’s objective
A deliberately huge target. Phil wants to make Genacy the foundation for a metaverse driven entirely by AI — and the leader in this new notion.
The three-year objective: a worldwide community recording its lives, knowledge and experiences. This is a target, not a claim about users today.
Phil’s view is that AI is not up to this entire task today. He expects exponential gains in compute, efficiency and intelligence to make it possible within two to three years.
Use that community as the foundation for persistent worlds shaped and operated by AI. Genacy’s ambition is to lead this next chapter.
The account target and two-to-three-year window are the founder’s ambition and outlook, not forecasts or guarantees. Reliable autonomous worlds at this scale remain unsolved; capability, cost, privacy and consent all have to hold.
Why Phil expects progress: Stanford AI Index 2025 reports rapidly rising training compute and a more than 280-fold drop in the cost of GPT-3.5-level inference between November 2022 and October 2024. These measured trends support the direction of his thesis, not a guaranteed metaverse timetable.
Read the market evidence below alongside the product and business model.
Stories and judgement disappear with the person.
A twin grounded in the memories a person records.
The owner sets the audience and the boundaries.
The people who want to keep that connection.
Six reasons this matters: a life worth preserving, a family worth connecting, and a secure way to pass it on.
When someone dies, their voice, their stories and the way they thought go with them.
Phones die, accounts close, formats stop opening. Nobody has the password.
We don't. No backdoors. No terms and conditions you don't understand. You decide how to use it — not us.
The people thinking about what they leave behind are the people no app is designed for.
A photograph cannot explain who you were. Keep your voice, stories and judgement so people born after you can know more than your name.
A will alone does not organise your files or securely hand over access. Genacy connects private storage, your instructions and the guardian you choose.
Genacy makes money one way: people pay monthly. What they are paying for is not one product but three things that reinforce each other, and the third is the one that matters commercially.
A lifetime of journals, photographs, video, voice, documents and imported accounts, held somewhere that will outlive the phone it came from. The incumbent consumer anchor for 1–2 TB is around US$10 a month at Apple, Microsoft and Dropbox — but none of them promise to be there when you are not.
A vault nobody visits is a bill waiting to be cancelled. The twin turns the archive into something used: it asks the next question, fills its own gaps, and answers in the person's words. Character.AI's users spend an average of 75 minutes a day in conversation with characters that have no personal stake at all.
Ten years in, a Genacy account holds a person's life. There is no competitor to switch to and nothing to export it into. Cancelling is not changing supplier — it is deleting yourself. This is the same accumulated-data moat that took Ancestry to more than three million paying subscribers and a US$4.7bn sale.
Blackstone, acquisition of Ancestry, 5 August 2020 · Dropbox Inc., Form 10-Q for the quarter ended 30 June 2026 (18.19m paying users, ARPU US$139.68).
Digital assets need more than written instructions. Genacy brings the practical handover together in one place.
Choose which files and memories each person should receive.
Keep the data organised and available beyond a single device.
Keep access separate from passwords written into a will.
The person you choose carries your instructions forward.
A will can cover digital assets. Genacy complements estate planning with controlled storage and access; external account providers still apply their own rules.
About US$150bn a year is already spent on death — funerals, cremation, cemeteries, memorial products. Almost none of it is spent on keeping what the person actually knew. That is the gap, and the demographics fill it whether anyone builds for it or not.
Genacy's own category is the smallest and the worst measured of the four. The money it competes for is in the two above it.
Read the fourth bar sceptically. Grand View Research puts the digital legacy market at US$17.2bn for 2026; Mordor Intelligence puts the same market, in the same year, at US$24.74bn. A 44% gap on a current-year figure means neither has a defensible bottom-up model, and we are not going to pretend otherwise. The number that actually matters is the one above it: people already spend roughly US$150bn a year on death, almost none of it on keeping what the person knew.
The Business Research Company, Death Care Services Global Market Report, 2026 · Grand View Research, Funeral & Cremation Services Market, 2025 and Digital Legacy Market, 2025 · Market Research Future, Personal Cloud Storage Market, 2025 · Mordor Intelligence, Digital Legacy Market, 2026.
| Figure | |
|---|---|
| Death care services, global | US$148.6bn |
| Funeral and cremation services, global | US$78.2bn |
| Personal cloud storage, global | US$47.2bn |
| Digital legacy, global | US$17.2–24.7bn |
This is the only number on this page nobody disputes, and it is the one the business rests on.
By 2030 one person in six on earth is over 60. The 80-and-over group triples to 426 million by 2050. Separately, 61.7 million people died worldwide in 2023, and Australia's own annual deaths are forecast to climb from 181,000 to 218,000 by 2033–34. This is not a trend that needs a marketing budget to arrive.
World Health Organization, Ageing and health, updated 1 October 2025 · UN World Population Prospects 2024 via Our World in Data (deaths, 2023) · Australian Government Centre for Population, submission to the Inquiry into Excess Mortality, October 2024.
| Year | Figure |
|---|---|
| 2020 | 1.0bn |
| 2030 | 1.4bn |
| 2050 | 2.1bn |
Digital assets are easily overlooked in estate planning. Even when a will names them, it does not keep files organised, update changing passwords or safely control who can open each record. Putting passwords in the will creates a security risk.
Genacy solves the practical handover problem: private cloud storage, access instructions set by you, and a chosen guardian. Your family receives the access you intended, without relying on a list of passwords in a document.
A will can cover digital assets; Genacy complements it with controlled access and storage. NSW Trustee and Guardian: digital legacy planning · NSW Law Reform Commission, CP20 (2018), section 2.22: passwords in wills.
Australia's Productivity Commission puts inheritances at about A$3.5 trillion by 2050, and finds the average recipient is around 50 years old. The inheriting generation is itself the generation that should be recording. Cerulli's US estimate is US$124 trillion through 2048 — one firm's number, revised up 48% in a few years, and contested.
Australian Government Productivity Commission, Wealth transfers and their economic effects, 7 December 2021 · Cerulli Associates, 5 December 2024.
The thing that makes this product possible is not fluency. It is a model that will say "nobody has told me that" instead of guessing. A twin that makes things up about a dead parent is worse than no twin at all. That behaviour became reliable in the last eighteen months, not before.
Time spent in generative AI apps went from 17.2 billion hours in the first half of 2025 to 36 billion in the first half of 2026 — more than double, year on year. Nobody has to be taught what this product is any more.
This entire platform — 70,000 lines, hundreds of automated tests, a working application — was built by one person for under A$3,000 in AI usage, alongside a full-time job. That is the change. A product that would have needed a funded team of fifteen now needs a founder who knows what to ask for.
Sensor Tower, State of AI 2026, 16 June 2026 · Genacy Labs build records.
A consumer subscription lives or dies on renewal. Here is the industry benchmark we have to beat, and the finding that argues we will not.
The plan length matters more than the pitch. This is the benchmark Genacy has to beat, not a claim about Genacy.
And the counter-evidence, which we would rather put here than have found in diligence: RevenueCat's 2026 benchmark reports that AI apps show roughly 36% worse monthly-plan retention than non-AI apps over twelve months, despite 41% higher first-year value. Being an AI product does not make a subscription sticky. What makes a subscription sticky is a person having ten years of their own life inside it. The AI is the reason to open it; the archive is the reason not to leave.
RevenueCat, State of Subscription Apps 2025 (75,000 apps) and 2026 (115,000 apps, US$16bn revenue).
| Figure | |
|---|---|
| Annual plans | 44.1% |
| Monthly plans | 17.0% |
| Weekly plans | 3.4% |
The single biggest risk in this category is building a product people only need on the worst day of their life. Genacy is deliberately useful long before that — which is also how the archive gets full enough to be worth keeping.
We would rather put this on the page than have it raised in the second meeting. The track record of pure-play digital afterlife companies is bad, and the reason is consistent.
Eterni.me gathered about 30,000 sign-ups and never shipped a product.
StoryFile raised US$9.5m, built genuinely impressive conversational video, and filed for Chapter 11 in May 2024 with liabilities of US$1–10m against assets under US$500,000. Its Series A never came.
Eternos was the best-funded of them at US$10.3m from Mayfield and Boldstart — and in November 2025 pivoted out of the category entirely. Its founder's stated reason: most potential users were not preparing for death.
Marius Ursache, 2016 · AI Business, 2024 · TechCrunch, 11 November 2025.
Every one of those companies asked a healthy person to pay, now, in anticipation of dying. That is a terrible thing to sell, and the market has said so three times.
Meanwhile the companies next door are funded: Empathy has raised US$162m, Wealth.com US$111m and up, Trust & Will more than US$25m at Series C, and here in Australia Safewill A$22.5m. All of them monetise a live, present-tense need.
So Genacy leads with the present tense. The journal you keep. The parent you record this year. The documents finally in one place. The twin you talk to yourself. Death is what the product protects against — it is not the reason to subscribe this month.
Business Wire, 29 May 2025 and 16 April 2026 · PR Newswire, 11 March 2025 · Business News Australia, 25 November 2024.
Founder Philip Grech
He only had a vision, but decided to act on it. One founder. No staff. Built alongside a full-time job. Under A$3,000 of AI usage from first line to working platform. Seventy thousand lines of code, hundreds of automated tests, four levels of validation on every change.
Phil knows how to hire great people. He has spent more than 25 years building and running technology programs and managing dozens of software teams. He has a roadmap that can be started right away: recruit the right people, complete the remaining product work and put the growth plan into action.
The method is public, mistakes included — How we build and a weekly journal. An investor can read exactly how the money was spent and what went wrong, which is not normally on offer.
Payments and the revenue share. Cloned voice for living twins. The time capsule. A trained custom wake word. Embodied avatars. No third-party security audit yet. Private messaging was deliberately cut.
We list these because an investor who finds a gap we did not mention stops believing the rest of the page.
We are raising a seed round. The amount, the instrument and the use of funds are for a conversation, not a web page. What the round buys is the team, the work marked as not built above, an independent security review, and the marketing needed to grow.
Read by Philip. Say who you are and what you would like to see. The working application can be demonstrated and the build tracker shared.
Every third-party figure on this page is attributed to its source and year. Market-size estimates from commercial research houses are published as those firms published them and should be treated with the scepticism they deserve; where two disagree, we have said so. This page describes the company and its product. It is not an offer of securities or an invitation to invest, and nothing on it is financial advice. Any investment discussion happens separately and in writing.
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